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Archive for April, 2011

When you’re searching for a job you have to consider any and all available tools which will help you locate employers and, more importantly, get them to notice you. The easiest and most effective way to find a job has always been through your network of friends and acquaintances. These people can help you find out about employment opportunities, and, more importantly, can refer you to companies and individuals who are hiring. The most effective way to leverage your social network is through Social Media tools. These include LinkedIn, Facebook, Twitter and Yahoo to name a few.

This article will help you organize your job search efforts specific to your social network and then effectively use the social media sites to promote yourself and locate job opportunities.

The first step in this process is to understand what you’re trying to accomplish. An easy way to organize your thoughts is to use the following steps;

Define your Mission (it may be something like “To find a job in my target industry which will use my skills, education and experience within the next 90 days.” Make sure your objective is SMART: Specific, Measurable, Achievable, Realistic and Time bound

Identify your Customers: Typically, these are businesses which can benefit from your contributions to their goals and objectives. You’ll be more effective if you are more specific as to what businesses these are. You can use things such as a geographical area, specific industry, trade group and other criteria which will help you better craft your message.

Who is your Audience: These are typically hiring managers, personnel managers and recruiters. However, you may also want to think about other individuals who can influence the first group to consider you for employment. This later group includes friends, former co-workers, teachers or employers who can either refer you to a job opportunity or act as a reference for you.

What is your Medium: Your personal website (if you have one,) Twitter, LinkedIn, Facebook, Yahoo Groups, links on other web sites, email, printed publications (your resume’, cover letters) other mediums such as newsletters of organizations you belong to.

What is your Message: You have a unique combination of skills, education and, life and work experiences which enable you to contribute to the objectives, goals and success of an organization. You will need to develop a collection of messages which help you describe yourself and your job skills. These will range from a brief description (140 characters for mediums such as Twitter) to an in-depth and comprehensive listing of all your experience, education and job skills (a complete resume’ posted to your LinkedIn profile.)

What is your Job: To disseminate information about yourself to your audience in order to obtain a job. As described in an earlier article “Job Search Techniques – Using a Systematic Approach to Finding a Job in 90 Days”, this should be a well organized set of activities which you execute every day.

So, once you figure each one of these items out, what do you do next? Very simply, your Job is to execute on the Mission by providing your Message via your Medium to your Audience for the benefit of your Customers.

Here are some suggestions as to how you do this, using several of the popular Social Networking web sites.

LinkedIn

Create an account for yourself and make sure it’s updated with your personal profile. This will include brief summary of your work history and education, a summary statement which highlights your unique talents and skills followed by a detailed description of your work experience and education. The later is essentially your resume’.

In the Contact Settings of your profile, select “Career opportunities” and “Expertise requests.”

Post to this every day. Your posts should be updates about what you’re doing (related to work) and what’s going on relative to your job search. This will let your connections know that you’re actively looking for a new position

Actively search LinkedIn every day for people you can link to and invite them to your network. These can include former classmates from both high school and college, friends you’ve lost contact with, former co-workers and members of LinkedIn Groups you belong to. You can use key search terms such as the name of your schools, the industry you’re interested in, companies you’d like to work for and the area you live in. You’ll find people who you know or who may be interested in the same things you are. The more connections in your network the greater the chance you’ll have of someone referring you to a job opportunity.

Search for groups using the same terms. Join them so they will see your posts. Post to the group pages. Ask a question or suggest a discussion topic in your posts. Examples include “Describe what you do in exactly 7 words?” and “What was the most helpful technique you used to find your last job?” (This technique works really well with Yahoo groups as well.) You’ll get a lot of responses from this and hence, a lot of exposure.

Add links to your page to sites which will provide additional background about your skills and experiences. These can include former employer web pages, professional organizations you belong to and activities or hobbies you’re interested in and which you list on your resume.

Request recommendations from friends, former employers and co-workers and business acquaintances. You can do this by sending out messages requesting a recommendation and letting them know how you plan to use it, posting recommendations to their LinkedIn profile or sending them the text for a recommendation and asking them to post it to your profile.

Twitter

Create an account for yourself and make sure it’s updated with your personal profile. This will include summary of your work history and education, and a summary statement which highlights your unique talents and skills.

Tweet daily, or multiple times a day. Your tweets should include updates about your work and job search activities, but, unlike LinkedIn should also include information which your followers will find interesting or helpful. This can include quotes relevant to your career or field of work and links to web sites your constituents may be interested in.

Use the same search terms you used in LinkedIn to locate people with similar interests who may be able to help you in your job search. Follow as many people as possible by clicking on the “Follow” button on their profile. When you follow someone they almost automatically will follow you. Set a goal of 25 new follows per day.

Research how to increase your followers using tools and techniques available within the Twitter community (there’s lots of these.)

Get your friends and acquaintances to create a Twitter account and to “Re-Tweet” your Tweets (they can do this very simply with a button on the Twitter page.)

Facebook

Create an account for yourself and make sure it’s updated with your personal profile (this is known as your “Wall”.) Your profile will include basic information about you, your contact information, a summary of your work history and education, and information about your personal interests, hobbies and activities. You can also post pictures and web links to your profile. Keep in mind that potential employers will likely search for your page so make sure everything you post here is appropriate. You can designate who can see your postings and can create both a public and private profile. A rule of thumb is only post things you’d want your mother to read.

Post to your Facebook page daily using information similar to what you posted on LinkedIn and Twitter

Actively search Facebook every day for people you may know and invite them to your network. These can include former classmates from both high school and college, friends you’ve lost contact with and former co-workers. Keep in mind that Facebook is focused more on friends and family. These are the best sources of referrals to job opportunities. As with the other sites, the more connections in your network the greater the chance you’ll have of someone referring you to a job opportunity

Give to Get: post to other people’s walls (their profile pages) so they’ll be inclined to post to yours. Comment on their postings which will draw them and their connections to your wall. The more you post the greater exposure you’ll have to both your network and the networks of people you know.

Get creative with your profile pictures: Change them frequently so people will visit your wall.

Yahoo Groups

Create an account for yourself and fill out your personal profile (this is much more limited than on the other sites.) You can post a picture of yourself if you choose to.

Post to your Yahoo page daily using information similar to what you posted on LinkedIn, Twitter and Facebook

Actively search Yahoo every day for people you may know and invite them to your network. These can include former classmates from both high school and college, friends you’ve lost contact with and former co-workers.

Search for Yahoo Groups you’d like to belong to. You can use key search terms such as the name of your schools, former employers, the industries you’re interested in, companies you’d like to work for and the area you live in. Many of these groups have job related sub groups which have new job postings daily. Make sure you join both the main group and the jobs sub group.

Once you’ve joined a Yahoo Group, post to the group page. Ask a question or suggest a discussion topic in your posts. Examples include “Describe what you do in exactly 7 words” and “What was the most helpful technique you used to find your last job?” (This technique works really well with LinkedIn groups as well.) You’ll get lots of responses from this and hence, lots of exposure.

By employing the techniques described in this article, you’ll expose a large number of people to yourself and your job hunting efforts. This will increase the chance of hearing about an employment opportunity through your network or, even better, being referred to a position by one of your friends or acquaintances. This is by far the best way to not only find a job, but to position you ahead of the other applicants.

If you have specific questions or would like to discuss how to use Social Media to find a job in more detail, please feel free to contact me at the following email address:

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First:

Managing your reputation involves using tools and language to improve and/or control how the public views you, your company and those who work for your company. Reputation management cant simply be approached from a technology standpoint, or a communications standpoint. This means that you cant simply rely on blogs and/or the Internet for reputation management, and you cant simply rely on press releases or well-planned events.

Tools

Reputation management and online reputation management require the use of certain tools to help repair, create or manage public perception. Those tools include blogs, social networking, SEO/SEM and more.

Blogs

Having a quality blog works in a couple of ways. It offers you a medium with which to talk directly to the public, without having to go through the newspapers, magazines, radio or television where your message can be distorted. You can link your blog to your Website, have as a link on your Website or have it as a completely separate Website. If you post regularly, not only will that benefit your search engine optimization (SEO), but it will communicate with your public without any outside interference.Being able to talk directly to your audience will greatly enhance your reputation management capabilities, because you can affect opinion with minimal effort.

Social Networking

Websites such as Myspace, Facebook, Twitter and others offer a way to create a community based around or involving your company. As another form of communication with your audience, social networking sites (also known as Web 2.0) can help you create positive public opinion based around open communication and shared experience. Quality reputation management doesnt just focus on force feeding messages, in a perfect world it involves encouraging other people to basically market your business for you. Social networking can be a tool that accomplishes just that, because its based around shared experiences, shared opinions and so forth. It also doesnt require the resources that a national publicity campaign would.

SEO/SEM

Search engine optimization and search engine marketing are possibly the two most important tools for online reputation management. SEO and SEM utilize pay-per-click technology, keyword usage and even HTML coding to successfully keep your companys name and services in the top Google search lists. Keywords should target words related to your company.
Communications
Using your language properly is vitally important. Whether its properly seeding your Web content with keywords or writing a persuasive and eye catching press release, writing your content effectively can mean the difference between molding public opinion and being ignored. Its important that you highlight exactly where youd like your reputation management to go in terms of how you want to influence opinion. You can write a great press release, or have a Website with great content, but if you arent making strong statements and giving positive information, youll be wasting your time.
Outline your goals and try to see what your competition is doing. This may help to give you some ideas as to where you want your messaging to go. Reputation management can be a huge asset to your company and/or business, if the tools and language involved are used properly.

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Its sales and marketing campaigns are designed as per the individual needs of the clients, catering to the needs of all types of company’s Magnum Marketing Ltd happens to be a smart way to achieve your goal. Its team of marketing professionals are delivers sales and marketing campaigns for local, national and international clients. What makes, Magnum Marketing different is its personal advertising approach with the Human Commercials, which makes Magnum Marketing different from the rest of the players in its segment.

By serving all kinds of clients, Magnum marketing has developed a good reputation for being a reputed sales and marketing company of UK. With its human commercials Magnum Marketing provides the best and effective sales and marketing campaigns for all businesses.

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Did you just not long ago graduate or are you graduating soon? Possibly you are experiencing difficulty finding a job because you have either too much or too little experience. No matter what the problem seems to be, here are several executive job search techniques you can put to use.

It is vital to create a quality resume which highlights the qualifications and skills that are crucial for each job that you are applying to. Mention the achievements that are pertinent, and if you can list some quantifiable results. Once you have gotten done making this resume, read it over a few times to check for errors, and then send it to a few trusted contacts for feedback. Your resume can be one to three pages, but if possible, try to keep it down to 1 or 2 pages. An increasingly crucial section of the resume will be the cover letter. It must be structured, concise, and immediately capture the attention of the screeners. A helpful cover letter format is the “T”, as you list the job requirements on the left and your applicable qualifications on the right.

It is of the highest importance that your resume displays all the skills that you can provide a company without stretching the truth. If you don’t try this, you may be at risk of being automatically screened out by a computer system. Many companies have been forced to resort to this due to a high number of applicants that they get for every job posting. You also need to be certain that you always follow up with prospective employers so that they are aware you are interested in the position.

If you apply online, often it feels like you are just throwing your resume into a black hole. To circumvent this, get ahold of your network and strive to find a contact within the company. That person can then ship your resume immediately to the hiring manager, getting past the online application process. This can give you a great benefit when it comes to securing a job interview and subsequent offer. Many businesses have employee referral bonuses: this might be a plus for both you and your contacts, so don’t be afraid to get ahold of them and ask.

When you arrive to the interview, you need to put your best foot forward. The perfect way to accomplish this is to study. Learn about the business you are interviewing for. Practice your replies to standard interview and behavioral questions. You must make a good impression by arriving early, shaking hands firmly, maintaining good eye contact, and utilizing good listening skills. Try to answer queries in a straightforward manner, ask smart questions, find out what your next actions should be, and follow up with a thank you email or letter.

Even if your interviews did not end in a offer, always transmit a thank you email or letter to the hiring manager. It is probable that you were the second best candidate, and you want them to keep you in his or her thoughts in case another position opens up. Also, you may be able to acquire a new contact, or the manager might be able to give you a new lead. If your interview does lead to an offer, make sure that the job, people, culture, etc. are good for your personality before accepting the position. It might be preferable to keep looking than to end up in a job that is unsuitable for you.

Incoming search terms:

• forced to try for unsuitable job

Indore Management Institute (IMI), one of
the premier management institute in the
country, Indore Central India announces
admissions in

- Two year MBA program for residential students.
- One year MBA program for the working professional.
- Customised MBA program for the corporate.
- 3 Years Full Time (Regular) BBA & B.Com

courses. The details are as follows:

Contact details
Indore Management Institute
M 4 Mishika Tower Sapna Sangeeta, INDORE M.P.
0731-2478888, 9301230074, 9926023232
Email: info@imi.ac.in www.imi.ac.in

MBA Courses:
MBA – Core (Dual Specialization in Hr, Finance, Marketing)
MBA – Banking & Insurance
MBA – Retail Management
MBA – International Business
MBA – Information Technology
MBA – Hospital Administration
MBA – Educational Management System
MBA – Training & Placement
MBA – E Commerce
MBA + PGP in Pharma

BBA Courses
BBA- Bachelor of Business Administration
BBA-FT – Bachelor of Business Administration in Foreign Trade

B.Com Courses
B.Com (Computer Application)
B.Com (Foreign Trade)
B.Com (Tax Procedure)
B.Com (Advertising & Sales Management)
B.Com (E-Commerce)
B.Com (Office Management)

Affiliation:
IMI the top management institute in
Indore, central India has affiliation with
Sighania University for post Graduate
programmes and affiliated with Devi Ahilya
University, Indore aka DAVV, Indore for
under graduate programmes.

Facilities:
Free Laptop to every student
Free Singapore Study Tour to each student
Free 7 Additional diploma/certificates in the fields like SAP, 6 Sigma, ERP, Oracle, E.I., MDP, EDP, IFAIM etc.
Prayaas – The Scholarship Program for meritorious students more details..
Free Lunch & Bus Facility etc.
International Certification from (Management Development Institute of Singapore) MDIS Singapore
Regular Industry visits.
Worlds first Management Lab in which you can do practical of your management theories.
CEO of the month activity in which CEO/manager of different companies interact with students.
Air Conditioned classrooms.
Wi fi Campus
Well stocked Library and E Library
Sports facility includes: Billiards, Snooker, Basket ball, Table Tennis, Volley Ball, Badminton and many indoor/outdoor

games.
Open air Cafeteria
Communication lab for language improvement.
Worlds first institute to publish an

International Management Journal IMI DISHA within 6 months of its inception.
Conducting CEO Roundtable conferences to enhance the placement opportunities for students.
Conducting Academia Industry interface to update the course curriculum.

Scholarships
Scholarships are available for All Female students and meritorious male students.

Contact Details
School of Business Indore Management Institute
M 4 Mishika Tower Sapna Sangeeta, INDORE
M.P.
0731-2478888, 9301230074, 9926023232
info@imi.ac.in www.imi.ac.in

With so many facilities and benefits for
students Indore Management Institute has
earned a distinct reputation in central
India. The institute provide 100% placement
assistance to its students. They are
maintaining excellent infrastructure and
educational quality standards. It has
become a well known destination for
management studies not only in Indore but

all over India. Even students from other
countries are joining management courses at
IMI.